TransMedia Group

The Transmedia Group at the Middle East and North Africa Union Mission (MENAUM) brings together various departments that share one core mission: to reach people across the region with the everlasting gospel, through media, storytelling, and personal encounters. Whether through a book in someone’s hands or a video on their phone, this group seeks to make truth accessible — in the right language, in the right format, at the right time.

Here’s what makes up the Transmedia work in MENAUM:

📚 Literature Evangelism

Through the work of dedicated literature workers, printed materials become a quiet but powerful way to serve communities. Whether offering books about family life, wellness, education, or spiritual growth, these individuals share messages of hope, values, and holistic living in ways that are respectful, relational, and non-confrontational.

📺 Hope Channel Production Centers

MENAUM produces contextualized content for Kabyle Arabic, Turkish, and Persian-speaking audiences through regional Hope Channel studios. These centers don’t just translate global content — they create locally produced series that speak to real questions, real struggles, and real lives in their cultural context. Whether it’s a short documentary, a health program, or a devotional series, these productions are often the first exposure someone has to the gospel.

📣 Communication Department

The Communications team tells the story of what God is doing in MENAUM. They support churches and institutions in crisis communication, media training, branding, and storytelling. From writing articles and managing websites to organizing press releases and representing the Union at global events — their role is to make God’s movement visible and compelling.

💻 Digital Evangelism Department

Digital Evangelism is about meeting people where they are — online. This department develops targeted outreach strategies across social media platforms, websites, and search engines, offering content that sparks curiosity and leads to deeper discovery. They manage campaigns in Arabic, Farsi, Turkish, and other key languages of the region, producing devotionals, animations, Bible study tools, and more. This is frontline mission in the digital age.

Together, the Transmedia Group forms a powerful network of influence, presence, and invitation — reaching hearts in places where traditional methods may not go, and doing so with creativity, boldness, and faith.